Course description
Highlights:
- Graphic Design Fundamentals: Learn the essential principles of design, including typography, color
theory, branding, and layout, to create visually compelling digital content. - Digital Marketing Basics: Understand the key concepts of digital marketing, such as SEO, social
media marketing, email marketing, and content marketing. - Designing for Digital Platforms: Develop the ability to create digital marketing assets such as social
media graphics, ads, banners, and email templates. - Effective Promotion Strategies: Learn how to use digital marketing tools to promote designs, optimize content, and engage target audiences. - Real-World Projects: Work on practical, industry-based projects to integrate both graphic designand digital marketing techniques.
Course Objective:
By the end of this course, you will be able to: - Master the principles of graphic design, including typography, layout, and color theory. - Create visually appealing and effective digital marketing assets for various platforms such as
websites, social media, and email campaigns. - Understand digital marketing strategies, including SEO, content marketing, and paid advertising. - Use tools like Adobe Photoshop, Illustrator, Canva, Google Analytics, and social media platforms toexecute design and marketing projects. - Develop a strong portfolio showcasing both your design and digital marketing expertise. - Build integrated marketing campaigns by combining creative designs with marketing tactics toreachand engage audiences.
Course Structure:
1. Introduction to Graphic Design
- Overview of graphic design: principles, types, and applications. - Fundamentals of design: typography, color theory, composition, and layout. - Design software introduction: Adobe Photoshop, Illustrator, and Canva. - Creating visual assets: logos, banners, and promotional graphics for digital platforms
2. Designing for Digital Marketing
- Importance of designing digital assets for online marketing. - Creating engaging graphics for social media platforms, websites, and email campaigns. - Optimizing designs for different screen sizes and formats. - Introduction to UI/UX principles for better user engagement
3. Introduction to Digital Marketing
- Overview of digital marketing and its importance in business today. - Key digital marketing channels: SEO, SEM, content marketing, social media marketing, email
marketing, and PPC. - Understanding the buyer’s journey and targeting audiences. - Setting digital marketing goals and KPIs.
4. Social Media Marketing
- Importance of visual content in social media marketing. - Designing social media posts, banners, and ads to maximize engagement. - Creating content calendars and strategies for platforms like Instagram, Facebook, LinkedIn, andTwitter. - Analyzing engagement metrics and optimizing designs for maximum reach
5. SEO and Content Marketing
- Basics of SEO: keyword research, on-page SEO, and content optimization. - Integrating SEO principles into design: making content more discoverable. - Designing visually engaging content that is SEO-friendly. - Writing compelling copy for digital marketing campaigns and websites
6. Email Marketing and Campaign Design
- Introduction to email marketing tools like Mailchimp and Constant Contact. - Designing email templates and newsletters for better engagement. - Understanding email list segmentation and creating personalized campaigns. - Optimizing email designs for mobile responsiveness.
7. Paid Advertising and Design
- Understanding paid digital advertising: Google Ads, Facebook Ads, Instagram Ads, etc. - Designing ads that stand out and drive conversions. - Analyzing ad performance and adjusting designs based on data. - A/B testing for ad creatives and understanding ad metrics.
8. Measuring Success and Analytics
- Introduction to analytics tools: Google Analytics, Facebook Insights, and other platforms. - Measuring the performance of design and marketing campaigns. - Using data to refine your designs and marketing strategies. - Making data-driven decisions for optimizing future campaigns.
9. Portfolio Development & Career Preparation
- Creating a comprehensive portfolio that showcases both graphic design and digital marketingprojects. - How to present your work to potential clients or employers. - Preparing for interviews and freelancing opportunities in both design and digital marketing
industries. - Building a personal brand for online marketing and networking.
Learning Methodology:
- Interactive Lectures: Learn through structured lessons from industry professionals, covering bothdesign principles and marketing strategies. - Hands-on Practice: Work on real-world projects that combine graphic design and digital marketingto reinforce learning. - Assessments and Quizzes: Regular quizzes, assignments, and projects to evaluate understandingand progress.
- Live Sessions: Participate in live Q&A sessions to get your doubts cleared and fine-tune your
projects. - Portfolio Building: Develop a professional portfolio featuring your graphic design and digital
marketing projects, essential for career advancement. - Discussion Forums: Engage with peers and instructors in discussions to solve design and marketingchallenges.
Who Should Enroll:
- Aspiring graphic designers looking to expand their skills into digital marketing. - Small business owners and entrepreneurs who want to handle both design and marketing for their
brand. - Marketing professionals wanting to learn how to create engaging visuals for digital campaigns. - Students looking to break into the growing fields of graphic design and digital marketing. - Freelancers and creatives who want to diversify their offerings and cater to both design andmarketing needs.
This Graphic Design and Digital Marketing course is a must for anyone looking to thrive in today’s
digital-first world. Whether you are a designer seeking to branch into marketing, or a marketer
looking to improve your design skills, this course equips you with the knowledge and practical
experience to succeed in both fields. With hands-on training, you’ll learn to create stunning visuals
and promote them effectively across digital channels, giving you a comprehensive skill set for themodern digital marketplace.
