Course description

Course Objective:

By the end of this course, you will be able to: - Understand the Google Ads platform and its various campaign types. - Conduct keyword research and create targeted ads for search, display, and video campaigns. - Set up and manage Google Ads campaigns, including budget and bidding strategies. - Optimize campaigns to improve ROI and performance using analytics and reporting tools. - Use advanced features like remarketing, ad extensions, and automated rules to enhancecampaign results. - Stay updated on Google Ads trends and best practices to ensure successful advertising campaigns.

Course Structure:

1. Introduction to Google Ads
- Overview of Google Ads and its role in digital marketing - Understanding the Google Ads auction system - Types of Google Ads campaigns: Search, Display, Video, Shopping, and App Ads - Google Ads account structure: Campaigns, Ad Groups, and Ads

2. Keyword Research & Strategy
- How to conduct keyword research using Google Keyword Planner - Choosing the right keywords for your campaigns (broad match, phrase match, exact match, and negative keywords) - Understanding search intent and keyword targeting - Organizing keywords into ad groups for better ad relevance

3. Creating Google Ads Campaigns
- Setting up your first Google Ads campaign: Campaign types and objectives - Writing compelling ad copy that increases click-through rates (CTR) - Setting up ad extensions (sitelinks, call extensions, location extensions) - Creating and managing landing pages that convert

4. Bidding & Budgeting
- Understanding different bidding strategies: CPC, CPM, CPA, ROAS - Setting up a budget and bid limits for cost-effective campaign management - Optimizing bid strategies based on campaign goals (maximize clicks, conversions, etc.) - Using automated bidding features to enhance campaign performance

5. Google Ads Targeting Options
- Geographic, demographic, and device targeting - Audience targeting: Affinity audiences, in-market audiences, remarketing - Custom intent and custom affinity audiences - Scheduling ads to run at optimal times and days

6. Optimizing Google Ads Campaigns
- Monitoring performance with Google Ads metrics: Impressions, clicks, CTR, conversions - Using Google Ads reports to track performance and identify areas for improvement - A/B testing of ads and landing pages for better performance - Adjusting bids, keywords, and targeting for improved ROI

7. Advanced Google Ads Features
- Remarketing and dynamic remarketing: Re-engaging visitors who didn’t convert - Using Google Display Network (GDN) for broader reach and brand awareness - Video ads on YouTube and Google’s video partner network - Shopping campaigns for e-commerce businesses - Google Ads Scripts and automated rules for campaign management
8. Google Ads Analytics & Reporting
- Connecting Google Analytics with Google Ads for enhanced reporting - Analyzing campaign performance: Conversions, cost-per-conversion, ROI - Setting up goals and tracking conversions in Google Ads - Utilizing Google Ads reports to optimize campaigns based on data


Learning Methodology:

- Interactive Lectures: Structured lessons led by Google Ads experts with practical examples. - Hands-on Practice: Create and manage live campaigns on Google Ads to apply learning inreal-time. - Assessments and Quizzes: Regular assessments to test knowledge and reinforce concepts. - Live Sessions: Participate in live Q&A sessions to clarify doubts and discuss advanced Google Ads topics. - Discussion Forums: Engage with peers and instructors in discussions to solve campaign challenges.

Who Should Enroll:

- Digital marketers looking to specialize in paid search advertising - Business owners and entrepreneurs aiming to use Google Ads for business growth - Marketing professionals responsible for managing paid media campaigns - E-commerce managers seeking to drive traffic and sales through Google Ads - Students and professionals looking to build a career in digital advertising - Anyone interested in gaining practical knowledge of Google Ads to boost online visibility This Google Ads Training course is perfect for anyone looking to harness the power of paidsearch marketing. Whether you’re an experienced marketer, a business owner, or a student, this course will help you develop the skills necessary to create, manage, and optimize GoogleAds campaigns for maximum success.

What will i learn?